During Thanksgiving Week, including Black Friday and Cyber Monday, the Zeta Marketing Platform (ZMP) delivered record activity, reaching 74% of the US adult population and over 1 billion global consumers with 100% uptime, as brands invest in digital omnichannel experiences and consolidate investment on the ZMP Retailers are facing many unprecedented challenges this year. With the global supply chain, a labor shortage, and a desire to get […]
From NFTs to first-party data to the Metaverse and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore from Zeta Live ’21.
Is your brand struggling to quantify your advertising campaign success? This historic statistical approach just might be the answer.
From early shopping events to shop-in-shops and everything in between…these are the holiday retail trends you can’t ignore this season.