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Travel Insights for Winter 2021

2022 Travel Prepares for Takeoff, While Consumers Proceed Cautiously With 2021 Holiday Plans

Zeta Marketing Platform Achieves Record Activity During Thanksgiving Week

During Thanksgiving Week, including Black Friday and Cyber Monday, the Zeta Marketing Platform (ZMP) delivered record activity, reaching 74% of the US adult population and over 1 billion global consumers with 100% uptime, as brands invest in digital omnichannel experiences and consolidate investment on the ZMP  Retailers are facing many unprecedented challenges this year. With the global supply chain, a labor shortage, and a desire to get […]

Zeta Live: 5 Key Themes Shaping the Future of Marketing

From NFTs to first-party data to the Metaverse and everything in between, these are some of the most engaging themes that marketers can’t afford to ignore from Zeta Live ’21.

Chasing Causal Holy Grails: Quantifying Advertising Success

Is your brand struggling to quantify your advertising campaign success? This historic statistical approach just might be the answer.

Unwrapping the Biggest Holiday Retail Trends of 2021

From early shopping events to shop-in-shops and everything in between…these are the holiday retail trends you can’t ignore this season.

Data-Driven Intelligence for Full-Funnel Marketing

In this blog, we’ll unpack how to better understand the nuances of the marketing funnel and how to best reach consumers at each stage.

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